Fashion’s journey towards sustainability is gaining momentum, with the European Union approving groundbreaking eco-design legislation. Expected to be formally adopted in early 2024, the legislation includes a ban on the destruction of unsold textiles, durability requirements, and the introduction of digital product passports for increased transparency.
On-Demand Fashion Takes Center Stage:
Aiming to tackle the overproduction crisis, on-demand manufacturing is set to rise in prominence. Brands like Weekday and Desigual are experimenting with made-to-order models. At the same time, Unspun’s 3D technology, utilized in collaboration with Eckhaus Latta, allows clothes to be produced on demand directly from the yarn.
Eco-Friendly Dyes Lead the Color Revolution:
Addressing the pollution associated with traditional dyeing processes, a new wave of eco-friendly dye innovations is making waves. Companies like Colorifix, Living Ink, and Air-Ink are utilizing bacterial and algae-based dyes, turning pollution into vibrant, sustainable color solutions.
Seaweed Emerges as the Next Sustainable Material:
While mushroom-based leathers have long been discussed, seaweed is now taking the spotlight. Stella McCartney introduced Kelsun, a seaweed-based yarn, in the spring 2024 runway, and brands like Another Tomorrow are partnering with SeaCell, responsibly harvesting seaweed from Icelandic fjords.
Breakthrough Recycling Technology for Blended Fabrics:
Recycling blended fabrics poses a significant challenge, but new technology offers a solution. Circ, breaking down polycotton materials into reusable polyester and Lyocell fibers, presents a breakthrough in garment recycling. In October, designer Mara Hoffman unveiled the first dress using Circ’s innovative technology.
Ensuring a Just Transition for Garment Worker:
Amidst the technological advancements, the well-being of garment workers must be noticed. Shockingly, 93% of brands still need to pay garment workers a living wage. As the industry shifts towards on-demand models, a just transition is imperative, ensuring secure jobs and fair pay for workers during this transformative journey towards a more sustainable future.
